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02, Product Launch · Brand Experience
MY Peanut Butter Launch
KNEAT Events organized the Ahmedabad launch of MY Peanut Butter's Chocolate Crunchy Peanut Butter Powder, positioned as a genuine product innovation.
- Type
- Product Launch · Brand Experience
- Location
- Ahmedabad
- Partner
- MY Peanut Butter
- Scale
- Ahmedabad city launch
The challenge
A first-of-its-kind product needs a room that understands why it matters. The launch had to land the innovation story, put the product in people's hands and still feel like a night worth attending.
What KNEAT did
- Designed the launch format around the product story rather than a stage announcement.
- Built the venue experience, staging and product display.
- Curated the room, founders, creators and guests, not a passive audience.
- Ran hosting, sampling and on-ground coordination end to end.
Outcome
The Chocolate Crunchy Peanut Butter Powder launched in Ahmedabad on World Chocolate Day, in front of a room that tasted it, talked about it and carried it further.
